Gaya APA

CRAVENS, D, W., PIERCY, N, F. (2013). Strategic marketing, tenth edition (Tenth edition). Hoboken, NJ: McGraw Hill.

Gaya MLA

CRAVENS, David, W.., PIERCY, Nigel, F.. "Strategic marketing, tenth edition". Tenth edition Hoboken, NJ: McGraw Hill, 2013. Text.